Interview with CMA’s senior associate Joel Gerschman for Business Essentials audio magazine.

Interview with CMA’s senior associate Joel Gerschman for Business Essentials audio magazine.


Doing business with other parties is challenging enough, but even more so when you’re facing a counterpart with a game plan deliberately set to undermine you. All your best intentions for a win-win in a negotiating a deal can often be thrown out the window by dirty tactics from the other side. Joel Gershman of CMA Learning has some helpful tips on how to counter those tricks – and knowing they exist is the first step.

 

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