Examples of Using Negotiation Tactic BATNA (Best Alternative to a Negotiated Agreement)
In the realm of negotiation, understanding and leveraging BATNA, or Best Alternative to a Negotiated Agreement, is crucial for securing favorable outcomes. BATNA represents the most advantageous course of action a party can take if negotiations fail. It is a powerful tool that provides leverage, informs decision-making, and strengthens a negotiator’s position at the bargaining […]